Islamic Azad University

Strategies of Hepatitis B vaccine export

Strategies of Hepatitis B vaccine export to the Middle East and Central Asian countries. This paper proposes an appropriate strategy for exporting Hepatitis B vaccine, manufactured by Pasteur Institute of Iran, to other countries. Methods: Eeffectiveness factors and their relative variables were found out by factor analysis method in SPSS software. Results: We could identify 6 main factors which can extremely affect the export of this product. We evaluated manufacturer’s strategic position among its competitors and the production market via SPACE model and put the obtained scores from the factor analysis method in this model matrix. Conclusion: We determined Iraq as the target market and identified suitable strategies for exporting the vaccine to this country.

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Written by : MR Maleki, Y Diba

Master of Business Administrative – Najafaabad Campus of Islamic Azad University